Keyword: «manager»

In this paper, the features of the effective use and development of human capital in the conditions of digitalization of the business environment were considered. The ways of human capital development are described. In connection with the digitalization of all spheres of society, the main focus is: the use of modern technologies, the transfer of various types of data into digital form, the processing of large amounts of information, which contributes to improving the quality of products and to increasing labor productivity in general. One of the factors of effective digitalization of business may be the activation of the human factor. Consequently, the issues of human capital development in order to increase business productivity in the context of widespread digitalization remain relevant. Taking into account the trends towards digitalization, it is the concept of human management as one of the last stages in the evolution of human resource management that will be a priority in the theory of personnel management and in the management of a digital enterprise. This will be related: • with the involvement of new personnel who quickly adapt to the modern digital environment; • with the introduction of modern digital competencies; • with the creation of modern motivation programs; • ensuring involvement in the process of change as a whole. Consequently, widespread digitalization requires innovative methods of human capital management, taking into account modern views on management problems.

The article analyzes various approaches to the definition of the concept of «organizational culture», identifies the conditions for effective management of organizational culture, presents an algorithm of management activities for the formation and development of organizational culture of a modern educational organization, concludes that, that effective management of the organizational culture of an educational organization through the contained components is a conscious and purposeful multi-stage process for the formation and development of the organizational culture of an educational organization through the correction of norms and rules of behavior, values, traditions, psychological climate of the teaching staff.

The article considers the methods of psychologization of educational training of master students – future managers. It is noted that for the organization of this work at the university, the discipline «Psychology» is an adequate means, the content and teaching methods of which require reflection in connection with the specifics of the future professional activity of masters of management. Among the organizational components of this discipline, problematic and design technologies, the use of multimedia presentations are noted.