№ 16 (Department of Marketing and Advertising RSUE, Rostov-on-Don)

This article presents a set of possible measures aimed at improving market stability of the company in the current crisis conditions.

The article considers the issues of the small businesses support in modern conditions in the regions of Russia.

The article considers the issues of the export of capital from Russia in various forms. The emphasis is on reflection not only the negative sides of this process, but also the search for the possible positive conse-quences.

The article considers the problems of formation of the product range. It is based on the idea of category management.

The article considers priority areas of the national education system modernization. Therefore, this paper makes the case for integration cooperation of universities and business. The authors paid attention to the benefits of networking and creating basic departments of the higher educational institutions in enterprises.

The article is devoted to consideration of the existing methodology for the analysis of quality in services. The author justified the need for service companies assess the level of quality of service and service pro-cess.

The article discusses the problems of filling of marketing communications trade organizations of various size and format, contributing to the growth of its competitiveness.

In the article the peculiarities of University services from marketing point of view, relevant at this stage of functioning of the Russian higher school.

The article considers the orientation of modern marketing in the formation of customer loyalty.

The article describes the theoretical aspects of the essence of marketing partnerships. Emphasis is placed on the rationale for the approach to the integrated definition of this type of marketing.