Keyword: «социальные сети»

The article examines the role of social networks as a space for the formation and dissemination of colloquial and slang vocabulary. It analyzes the factors contributing to this process, including the technological features of the platforms, social interactions of users, and cultural trends. Particular attention is paid to the influence of influencers and memes on the spread of new vocabulary, as well as the impact of social networks on speech culture and the social identity of users. Recommendations for teaching and language analysis in the context of digital communication are offered. The mechanisms of linguistic creativity characteristic of the digital space are analyzed, with specific examples from platforms such as VKontakte, Telegram, and others. The conclusion is drawn about the key role of social networks in the evolution of modern Russian speech.

The article discusses various tools for promoting hotels through the Internet, such as: hotel website, social networks, cooperation with bloggers, email newsletters, affiliate programs. These tools are an integral part of successful work. They present a hotel or a hotel to a wide audience and attract new guests. These tools significantly reduce marketing and advertising costs, and also create additional sources of income.