Keyword: «социальные сети»

The article examines the role of social networks as a space for the formation and dissemination of colloquial and slang vocabulary. It analyzes the factors contributing to this process, including the technological features of the platforms, social interactions of users, and cultural trends. Particular attention is paid to the influence of influencers and memes on the spread of new vocabulary, as well as the impact of social networks on speech culture and the social identity of users. Recommendations for teaching and language analysis in the context of digital communication are offered. The mechanisms of linguistic creativity characteristic of the digital space are analyzed, with specific examples from platforms such as VKontakte, Telegram, and others. The conclusion is drawn about the key role of social networks in the evolution of modern Russian speech.

The relevance of the research is determined by the need to find effective methods for developing listening skills in international students studying Russian as a foreign language (RFL) in the context of the digital transformation of education. Traditional training packages are limited in their ability to respond promptly to the communicative practices and interests of the young people, who actively use social media. The TikTok platform, with its high motivational potential and microlearning format, represents a promising but methodologically under-explored tool for developing listening skills based on a linguistic and cultural component. The aim of the article is to theoretically substantiate and experimentally test the effectiveness of the methodology for developing listening skills within the framework of an integrated approach to teaching RFL through the integration of an educational TikTok project and Google Forms tasks. The leading method was a pedagogical experiment involving 30 international A2 level students, divided into a control group (CG) and an experimental group (EG) of 15 people each. The experiment included three stages and lasted three months (12 lessons). Open examination materials from St. Petersburg State University (Listening section, A2 level, maximum score – 150) were used for diagnostics. The reliability of the results is ensured by independent expert assessment. The initial diagnostic confirmed the comparability of the groups (CG – 60.1%, EG – 61.0%). The final diagnostic recorded a significant progress of the EG, which was taught using the developed methodology. The average score in the EG reached 115 points (76.7% completion), while in the CG it was 97.3 points (64.9%). The increase in the EG amounted to 22.7 percentage points, in the CG – only 4.8 p.p. The obtained data are statistically significant and confirm the effectiveness of the proposed methodology. The theoretical significance lies in clarifying the scientific understanding of the implementation of an integrated approach to the development of listening skills in a digital environment, as well as in systematizing the linguodidactic potential of TikTok. The practical significance consists in the development and testing of a reproducible methodological model, including an algorithm of student work, a system of tasks with a linguistic and cultural focus, and diagnostic tools that can be integrated into the practice of teaching RFL.

The article discusses various tools for promoting hotels through the Internet, such as: hotel website, social networks, cooperation with bloggers, email newsletters, affiliate programs. These tools are an integral part of successful work. They present a hotel or a hotel to a wide audience and attract new guests. These tools significantly reduce marketing and advertising costs, and also create additional sources of income.