RU

Keyword: «стереотипы»

The article analyses and compares the results of the linguocultural experiments held in 2018 and 2023 and highlights the factors influencing the language and cultural pictures of the world.
The article is devoted to the use of psycholinguistic methods in sociological research based on the proverbs of the Russian, Yakut and Yukagir peoples. Common linguistic approaches are revealed in the generation of proverb samong different peoples, and some features manifested by different psychological, everyday ways of life, geographical and climaticf eatures of the northern peoples.