Keyword: «competition»

The article presents the results of the evaluation strategy implemented now on the market , based on the analysis of internal and external environment , the use of models to five driving forces for the loss of competition M.Poter

the article considers the concept of competitiveness, reveals its economic essence, the present levels of competitiveness, identified different factors affecting the level of competitive struggle of enterprises and principles, compliance with which will ensure stable position of the enterprise market.

Today, in the changed political and economic situation, the market puts the company in a radically new conditions: the stiffness of competition, rapidly changing needs of consumers, fairly high economic instability in the country. Transformation processes in a society radically change their approach to solving economic and social problems and, above all, those related to the person. Developed and implemented innovative technologies to determine the number of personnel, effective system of selection, recruitment and placement, employment, taking into account the interests of production and the worker, the mechanisms of remuneration based on its results, the promotion of workers to improve their conditions of life and recreation. This explains the attention that is paid to the concept of governance, which is located in the heart of man, considered as the highest value. According to her, all control systems should be aimed at better utilization of the capabilities of workers in the manufacturing process that is the basis for efficient operation of the enterprise. That is why the modern concept of enterprise management involves the allocation of a large number of functional areas of management activity that related to the management of human resources component of production - plant personnel. A new research area, called "Human Resource Management", "human resources management", is formed on the sociology of management styk6e with other socio - economic and social - psychological sciences. Domestic and foreign management experience shows that the greatest success achieve those organizations that give priority attention to the problem of personnel. All work on solving personnel problems the organization is reflected in the personnel management system. It is the design of sound personnel management system is now the most important reserve for increasing the efficiency and productivity of production in terms of economic instability. Background research determined that management activities acts in modern conditions as one of the most important factors in the functioning and development of the enterprises of Russia. Implemented in our country economic reforms significantly changed the status of the company.

The paper deals with the main ways of reducing costs of cleaning services, which may cause the boost of company performance. The research is done on the example of one of Tula cleaning companies – Ltd "Center of Hygiene, Sanitation, and Population Ecology"..

The paper deals with the marketing approach to the problem of establishing basic prices of goods and services at the enterprise. This approach combines both the cost approach, and the value-based approach to pricing and presents a further development of the author’s technology of monitoring and competitive analysis of the market of INFORT Group SMA, which