Keyword: «linguistics»

This article reveals the various approaches of scientists to the theory of discourse analysis, which makes it impossible to determine a single interpretation of discourse analysis in the study of language and gender. Attention is drawn to the fact that the concept of feminism has not lost its meaning today, despite the actualization and promotion of the concept of active participation of the female sex in the life of society, analyzes the concept of worldview, which gives rise to understanding and overcoming these difficulties.

The article is devoted to the use of psycholinguistic methods in sociological research based on the proverbs of the Russian, Yakut and Yukagir peoples. Common linguistic approaches are revealed in the generation of proverb samong different peoples, and some features manifested by different psychological, everyday ways of life, geographical and climaticf eatures of the northern peoples.