Keyword: «market»

Exit trading enterprise to a new regional market is a common market strategy, which is used by both large and relatively small trading enterprises. However, a poorly studied region is fraught with danger of becom-ing a problem for the company. Typically, the problem arises not only from an underestimation of the com-petitive environment, but also with a lack of understanding of other consumer preferences in a new region. Therefore, the entrance to the new region must be preceded by a marketing research and market analysis. The paper presents the research methods of the regional market of consumers choosing the optimal loca-tion and analysis of the competitive environment in point of sales. These methods are included in the total output of the enterprise technology to a new regional market.

The Increase of social and labour potential of young people, building development indicators of social and labour potential of youth, and to increase the economic activity of the working-age population and strength-en the relationship of the educational services market and labour market. The author discusses methods of vocational guidance.

The paper discusses the causes and stages of development of a form of non-state control – the marketing audit being a tool for analyzing and evaluating the effectiveness of various business segments of the market. The authors prove the feasibility of using a marketing audit to identify and use marketing resources of enterprise in order to improve its position in the market.

The problems of higher education development in the contemporary socio-economic problems usloviyah.Analiziruyutsya educational work in Russian universities. The ways of optimizing the quality of training on the basis of marketing technologies.

Today, in the changed political and economic situation, the market puts the company in a radically new conditions: the stiffness of competition, rapidly changing needs of consumers, fairly high economic instability in the country. Transformation processes in a society radically change their approach to solving economic and social problems and, above all, those related to the person. Developed and implemented innovative technologies to determine the number of personnel, effective system of selection, recruitment and placement, employment, taking into account the interests of production and the worker, the mechanisms of remuneration based on its results, the promotion of workers to improve their conditions of life and recreation. This explains the attention that is paid to the concept of governance, which is located in the heart of man, considered as the highest value. According to her, all control systems should be aimed at better utilization of the capabilities of workers in the manufacturing process that is the basis for efficient operation of the enterprise. That is why the modern concept of enterprise management involves the allocation of a large number of functional areas of management activity that related to the management of human resources component of production - plant personnel. A new research area, called "Human Resource Management", "human resources management", is formed on the sociology of management styk6e with other socio - economic and social - psychological sciences. Domestic and foreign management experience shows that the greatest success achieve those organizations that give priority attention to the problem of personnel. All work on solving personnel problems the organization is reflected in the personnel management system. It is the design of sound personnel management system is now the most important reserve for increasing the efficiency and productivity of production in terms of economic instability. Background research determined that management activities acts in modern conditions as one of the most important factors in the functioning and development of the enterprises of Russia. Implemented in our country economic reforms significantly changed the status of the company.