Keyword: «trust»

In the article, the author considers the concepts of "feedback" and "trust" in the context of the working environment. Attention is focused on the interaction of the head and subordinate in the situation of a pandemic. The influence of the manager's feedback on the employee's level of trust is analyzed. Recommendations for the process of providing feedback are given, which help to increase the trust of the subordinate to the manager in a situation of remote work with an increased level of anxiety.

In the second decade of the 21st century, the growth rates of the Russian economy slowed down significantly. Deteriorating foreign economic conditions, falling incomes of the population and a decrease in domestic demand, an increase in the debt burden of the population, a pandemic – these and other factors distinguish today's Russian economy from the situation observed in the 2000s. Searching for new sources of growth is an acute issue. The author suggests paying attention to institutional factors, in particular, trust as part of social capital. The article analyzes data from the World Values Survey, characterizing different types of trust in Russia since 1989. Generalized trust remained low throughout the period under review, while institutional trust grew in the last wave of research, primarily due to trust in the army.

The article describes the concept of «facilitative competence», discusses the relevance of using the facilitation approach in a military aviation university in the activities of teachers – mentors in the context of the development of professionally significant qualities of cadets, describes an experiment with determining the relationship between the level of pedagogical facilitation and the rating assessment of military professional activity of cadets.

The article considers the problem of forming a company's brand. It is noted that in order for a product, service or company to stand out from competitors, branding events are needed that are aimed at creating, preserving, developing and recognizing the brand. Branding helps companies strengthen their positions in the market, attract new customers, and increase sales. A strong brand can become an additional asset of the company, which grows in value and makes a profit.