Keyword: «коммуникация»

The article notes that the competency model in multilingual and multicultural education in university focuses on the development of students' ability for interpersonal communication based on the dialogue, intercultural interaction and mutual enrichment of cultures.

Internet space has an increasing impact on the life of a modern person. It is necessary to use modern means of communication with consumers for successful promotion of products and services. The article highlights the positive and negative aspects of products promotion in the Internet space, the main trends in the development of the Internet as a space for marketing communication with consumers of tourist services, and reveals the peculiarities of the audience involvement formation.

The article discusses the importance of using linguistic and regional material when teaching Russian as a foreign language. Texts of this nature will help students to form a positive attitude towards learning the language and culture of the native speaker of this language, increase the efficiency of the educational process and the effectiveness of intercultural communication.