RU

Keyword: «культура»

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Intercultural communication is becoming an integral part of everyday life and needs to be taught in educational institutions of all levels. The author considers the possible approaches to integrating culture into a language class. The paper provides an overview of approaches and methods used in culture teaching, facilitating the culture study integration into language study programmes.
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The present paper is devoted to the question of humanitarization of higher education. This subject remains relevant as today’s education faces the shift of paradigm when the main conceptual sign of education changes: “technocracy” is replaced by “culture”. The scientific works in the sphere of education conducted in recent years were analyzed in order to identify the importance of this subject, and it was noted that many works address it. During the analysis the various ways of ascension to the person in teaching were pointed out. The authors offered their approved ways of addressing a personality in teaching, proposed new ideas concerning the implementation of the humanitarian principles in the process of education. The review of the works showed variability and individuality of this approach in the teaching process. Every teacher chooses his own path on the way of humanitarization. The reviewed works reveal some ways of focusing on the personality through the contents, through the pedagogical conditions, with the help of some particular means. Such keen interest of scientists to the process of humanitarization of education helps to comprehend and find problems in the system of modern higher education and, as a result, to solve these problems. The analysis of the scientific works related to the study of the humanitarian component in education also showed the complexity and the multifaceted nature of this process. In its turn, it enables other researchers to find their own ways to promote further higher education humanitarization.
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In this paper the author examines the reforms of recent decades, where the Soviet system of physical culture was destroyed, mass physical culture and sports movement almost lost significant government support. Sports and physical development turned into a private matter, because the commercialization of a significant proportion of health and fitness services. This led to a marked decrease in the number of people involved in sports, to reduce the importance of sport in the general system of Russian values and, as a consequence, to the deterioration of the living standards of the public. Market relations dominating the society, as well as the liberation of the state from social obligations, influences the system of values of the individual layers of the population. On the values of sport and a healthy lifestyle are focused to a greater extent, the representatives of the higher strata of society, for which sport activities become part of the prestigious fashion and consumption. Representatives of the lower social groups, on the contrary, consider sports unnecessary and meaningless.