Keyword: «социальные сети»

The article deals with the specificity of the activities of public relations services in the bodies of state power. The content of the work of these services is indicated, including the organization and maintenance of the official website of the public authority, work with blogs, social networks, with the public and target audiences, with external organizations, the organization and conduct of special events, the implementation of PR projects. The functions of public relations in government bodies have been substantiated. It is concluded that the quality and productivity of social modernization depend on the degree of perception and understanding of the government's strategy, on the trust of the population. The characteristic of public relations is given in relation to the information policy of the authorities. It is established that social relations are a process of social communication, are one of the forms of social interaction at the macro level, realizing the mutual needs of the parts of the social organism.

The article is devoted to the study of the manifestation of speech aggression, one of the types of which is insult, in social networks. As part of the study, in order to identify signs of insult in Internet comments, an analysis was made of the topic «Can Obedin become a miracle mayor of take two?» Forum users in their comments use negative-evaluative words and expressions related to a particular person.At this stage of the research, it can be concluded that insult as an aggressive speech behavior is accompanied by the use of invective vocabulary. And the objects of injective statements are often public people.

This article is devoted to the current trend of promoting hotel services in social networks. The popularity of social networks, as well as their role in society, makes them a necessary attribute for any business that works directly with consumers. The hospitality industry is a prime example of such a business. Modern research shows a pronounced relationship between the presence of social networks in the hotel and the final decision of the consumer to choose a place of temporary residence. The author of the article analyzed the social networks in which foreign and Russian hotel companies promote their services.