Keyword: «company»

In the article the questions of organization and holding of outsourcing and, particularly, outsourcing of accounting, which in the last ten years is becoming more and more popular.

The article considers the theoretical basis of the essence of the economic entities financial results and their components: income and expenditure. Definitions of financial results from the point of view of various authors are presented and their generalization is carried out. The authors determine features of agricultural production that have an influence on financial results formation among companies operating in the field of agro-industrial complex.

The article discusses the prerequisites for the transition of companies to the concept of integrated marketing communications, presents modern scientific views on the concept of "integrated marketing communications". The author justifies the relevance of using an integrated approach to promoting the company's products and services based on the characteristics and comparisons of various marketing communications tools. Marketing communications should be considered from the standpoint of the general theory of communications, because marketing is just one of the components of communications theory or a form of human communication.

The urgency of the investigated problem is due to the fact that at the present stage of development, companies face financial risks that cause the likelihood of losses from financial transactions. The purpose of the article is to assess the financial position of the Open Company “Tula Printing House”. The article reviews models for assessing and managing financial risks, analyzes the financial condition of the company “Tula Printing House”, identifies areas of existing financial risks. The article materials may be useful for companies of any kind functioning in Russia.

The article is devoted to the analysis of the prerequisites and stages of the formation and further development of such form of non-government control as marketing audit, which is the most effective tool for analyzing, controlling and evaluating the effectiveness and practicability of business operations by business entities in the conditions of a “digital” economy development. The authors justify the need to apply this type of control in order to identify the reserves of companies and improve their positions in the context of digitalization and a competitive market.