Keyword: «human capital»

The modern determination of secondary vocational education as a sphere of human capital development involves the use of adequate theoretical and methodological guidelines. In this regard, a human-oriented approach is of scientific interest, the synthesizing core of which is a holistic, versatile person in his/her many hypostases (individual, subject, personality, universe) in modern life. The purpose of the research is the scientific contemplation, interpretation and approbation of this human-oriented approach as a theoretical and methodological directive for the development of college students’ human capital. It was conducted using methods of analysis, synthesis, comparison, generalization, observation, survey, expert assessment, diagnostics, statistics. Results: the state of the scrutinized problem in modern educational practice and the degree of its scientific development are defined; the methodological and experimental research base is determined; the essence of the human-oriented approach as a theoretical and methodological directive for the development of human capital of a college student is revealed and interpreted; recommendations for its use are formulated. The scientific novelty of the research results lies in the fact that for the first time the human-oriented approach has become the subject of scientific examination and interpretation in the context of the development of college students’ human capital; its main ideas, principles, resources, generalized image of effectiveness and diagnostic formats in this context have been identified. The theoretical significance of the research results represents a contribution to the theory of secondary vocational education with knowledge about this approach as the most adequate theoretical and methodological directive for the development of human capital of a college student in modern realities. And the practical significance lies in the possibility of using innovative socio-pedagogical systems and technologies for the development of human capital of a college student in the design, to modulate the domestic system of secondary vocational education on their basis as a sphere of human capital development and modernization of educational programs for appropriate retraining of professional teaching staff and mentors.

The article considers the importance of labor organization and human capital management in retailing on the example of Colette concept store, emphasizing the influence of these aspects on business success and increasing customer loyalty.

The article is devoted to the problem of human capital development in the system of higher education by means of mentoring activities as one of the components of the competitiveness of a modern university. The relevance of the study stems from the fact that the majority of school graduates focused on university admission, which led to an imbalance, but currently the opposite process is taking place, as many school graduates choose colleges, which leads to a reduction in the number of applicants entering universities. This situation increases competition between universities, the effectiveness of which depends on human capital, and mentoring is one of its development factors. The aim of the article is to consider the impact of mentoring on the development of human capital as a condition for increasing the competitiveness of universities. In accordance with this goal, the main elements are identified and approaches to the content of the «mentoring» and «human capital» concepts are analyzed. In addition, the authors’ original definition of these concepts is proposed in relation to the activities of a university teacher. The authors found out that mentoring also contributes to the formation of communicative personal traits, teamwork skills, professional development and instills need for self-improvement. Based on a systemic activity-oriented, person centred approaches, the authors formulate such didactic conditions for the development of the human potential of a university teacher as: creating an innovative environment of an educational organization that promotes systematic professional development; designing individual programs for professional and personal growth; active participation in mentoring activities; increasing motivation for personal self-development. The identified conditions contribute to the resource development of the teachers’ professional development system in the course of their main professional and mentoring activities. An adapted evaluation table of the teacher's competitiveness (A. R. Bayanova et al.) is presented; the results of the survey are based on an adapted questionnaire developed by A. R. Masalimova and I.I. Irismetova. The authors underline the need to take into account changes and challenges in the process of developing the human capital of scientific and pedagogical personnel of universities, the importance of improving mentoring at universities in the design and implementation of strategic goals of educational institutions.