Keyword: «product»

The paper gives the definition of information technologies and analyzes used information technologies in the field of physical culture and sports, gives their brief characteristics. In evaluating present stage of information technologies development in this field, the authors note that, despite a large number of destinations and their direct application, even described in the paper, developments do not have large-scale distribution. However, work is underway to introduce modern information technologies in all areas of sport at all stages. These developments are carried out not only in the field of sports but in the sphere of physical culture in schools and Universities.

In this article it is defined more precisely the idea of “resourse of culture” in the limits of the conception of pedagogical projection of resourse of culture in multilevel education on the base of its common-theoretical potential. We determine its genetics' links with the circle of psychology -pedagogical and culture – logical notions.

The paper deals with the main aspects of modern information technology usage to manage the sales of complex products and services at corporate markets (B2B). An important factor in ensuring the effectiveness of complex sales is a high-quality seller-customer relationship management. At the present stage of corporate markets development, this problem must be solved with the help of CRM systems.

In this article marketing is considered as an integral part of trading activity. The task is to identify the role of marketing in the sphere of trade. As a result of the analysis, often used marketing techniques are given. And also revealed the influence of these techniques on people.

The article deals with the issues related to the concept of value added. The attitude of economists to this concept is considered. The article reveals the concept of economic value added, which shows the real ability of an enterprise to create profit on the available capital.