Keyword: «product»

The article deals with the issue of managing the process of customer service in a trade organization, and ways to improve it.

The article discusses the main concepts included in the definition of «assortment management», gives a General scheme of methods for managing product ranges, analyzes the methods and features of» category management», identifies the main problems and possible errors in the organization of strategies, as well as the main tasks and goals of the assortment policy of a commercial enterprise.

The article considers the problem of forming a company's brand. It is noted that in order for a product, service or company to stand out from competitors, branding events are needed that are aimed at creating, preserving, developing and recognizing the brand. Branding helps companies strengthen their positions in the market, attract new customers, and increase sales. A strong brand can become an additional asset of the company, which grows in value and makes a profit.