Keyword: «digital economy»

This article examines the concept of digitalization, as well as the role of digitalization as a basis for building a digital economy, in particular its role in improving economic processes and social spheres of human life.

The purpose of this article is to consider the impact of the digital economy on the marketing activities of enterprises, an important component of which is the assortment policy. The article indicates the most significant changes in the digital economy and their consequences for business entities in the field of enterprise marketing.

The article analyzes the current state of the digital economy of the Russian Federation using the example of the Tyumen region.

In the context of the digital civilization challenges of modern labor market, in particular Industry 4.0, the problem of formation and development of digital competencies for modern engineering specialists becomes rather urgent. The fundamental basis of almost any digital technology is a synthesis of the opportunities and achievements of such sciences as Computer Science and Mathematics. In order for the future professional activity of an engineer to be successful, it is necessary to develop the digital competences of students, using the didactic potential of interdisciplinary integration, which is implemented in the process of information and mathematical training of engineers. The purpose of the study: search for possible optimal ways to implement information and mathematical training for future engineers in universities for Industry 4.0. The contextual-competence and CDIO approaches in the organization of the educational process are analyzed in the article. The novelty of this research: it determines the content of digital competences of a future engineer in the context of information and mathematical modeling application for solving practice-oriented problems of interdisciplinary character. The authors consider information and mathematical modeling as one of the factors for the effective development of digital skills of technical university students on the example of organizing their independent work. The theoretical analysis of research on the topic made it possible to highlight the didactic opportunities of information and mathematical modeling in the digital educational environment. The article presents the author's method of using information and mathematical modeling tools for the development of digital competences of future engineers, necessary in Industry 4.0. in the context of digital transformation of professional engineering education. This study opens up prospects for continuing research on the development of digital competences of future engineers. The interpretation of the opportunities for integrating Computer Science and Mathematics given by the authors can be recommended to a wide range of teaching staff at Computer Science and Mathematics departments of technical universities for the use in their work.

The article deals with the formation of the most effective incentive systems for employees in the conditions of active implementation of digital technologies in management processes, as well as their impact on employees ' behavioral strategies and the development of their professional competencies.