Keyword: «image»

The article deals with the pecularities of the poetic style of the opriginal poem "The grasshoper-musician", written by Y.P.Polonsky in 1895.

The speech is known to represent a person's thinking, his system of values and moral standards. In the process of the social interaction simulation mechanisms often work independently of the consciousness of the translator and the recipient, so teachers, journalists, lawyers, officials should demonstrate compliance with the norms of traditional voice and value relationship to the language. The author notes the decline of the voice culture in the official communication and offers to start the school course with the study of the basics of the speech culture.

The author of the given article tries to investigate people’s reasons of leaving the regional city. The research is based on the content analysis of the internet discourse. The citizens make up the opposition «insiders-outsiders». The insiders are those who leave Komsomolsk-on-Amure, the outsiders are those who stay and live in the Far East.

The main topic of the research is the representation of «exceptional people» in Western fictional films, i.e. of disabled people and people who essentially deviate from the standard, an issue, which hitherto has been little investigated by Russian scientists. Using a diachronic approach, the author analyzes the main stages of treatment to the unusual character by fiction film directors. The phenomenon is investigated in the context of socio-cultural historical changes, which determine the diversity of interpretation of the image. The fictional film reflects like a special kind of mirror the ongoing social processes and reacts to political, cultural and philosophical changes in human consciousness. At the same time, the image of «exceptional people» gives a strong impetus for the expansion of artistic tools, the development of expressive means of cinematic language and for the creative work of filmmakers. In this paper it will be looked at the main development of the image from the negative clichés of an outsider to the humanistic interpretation of an "exceptional person" and its role in the contemporary cinematic culture.

The article is devoted to the problems of ensuring a competitive advantage for investment for business development. The author reveals ways of increasing the investment attractiveness of economic entities.