Evgenia G. Radygina

Corporate events are an important HR management tool that can help a company achieve its strategic goals and improve employee performance. The purpose of the article is to identify the bases of classification and grouping on their basis the types of corporate events. The results of the study made it possible to identify the types of corporate events and combine them into groups on several grounds: content, regularity, duration, types of events, format and objectives of the event. The identification of types of corporate events and their classification allows the use of various corporate events in achieving the strategic goals of the organization with greater efficiency.

The concept of distance education is associated with the concepts of online learning, open education and continuing education, learning with the use of online and digital technologies. Distance education is considered to be more flexible and convenient for the participants of the process, however, there are more questions than answers in the process of its implementation at the moment. The period of forced transition to distance learning has revealed common problems and formed new priorities in the development of education. One of the urgent tasks is to study the factors of ensuring the effectiveness of distance learning. The purpose of the study is to determine the elements of building an effective learning system in a distance format based on modeling of the process. The study is based on the principles of system and technological approaches. Methods of analysis and synthesis, process modeling were used in the study. The main problems in distance education at the present stage are related to: 1) technical support of the process, 2) preparedness of students and teachers for the implementation of the educational process; 3) organization of interaction in the course of process; 4) organization of control of the educational process and learning outcomes. The theoretical significance of the study is reflected in the construction of a model of the distance learning process, taking into account the identification of the main interacting subsystems (student, teacher, methodological and technical subsystems), as well as the main functions (planning, organization, motivation and control). In accordance with the proposed model, the factors that ensure the effectiveness of distance learning forms at each stage of training are determined. Distance education cannot be based on the same principles as classical full-time education. Educational institutions still face the task to work out courses in accordance with the needs and expectations of students; teachers - to integrate technology into content effectively in order to ensure the involvement and deeper learning of educational material. The practical significance of the study lies in the application of methods of planning, organization, motivation and control in the implementation of training in specific disciplines (modules) in the process of distance or mixed formats.

Due to the active reanimation of the post-pandemic space and including all spheres of society into the new digital reality, significant changes are also taking place in the field of higher education. The current situation requires changes in the forms of interaction with students, the use of new pedagogical technologies, and the creation of new conditions for training and education. The spread of digital technologies in the service sector requires the formation of professional competences, knowledge, skills and experience that are applicable in the new reality. The ability of students to adapt quickly to new conditions largely determines the success of not only educational, but also future professional activity. Thus, it becomes significant to study the technological aspects of developing the personal adaptive potential of future service professionals. Personal adaptation potential of a specialist is understood as the ability to perform professional tasks effectively in extreme and stressful situations. The development of students' personal adaptive potential ensures the formation of professional competitiveness. The purpose of the article is to identify mechanisms for the development of personal adaptive potential of service majors in modern conditions. The article examines the elements of personal adaptive potential and pedagogical conditions that contribute to its development. The scientific novelty and theoretical significance lies in the identification of technological conditions that contribute to the development of personal adaptive potential of University students. The practical significance consists in using the results of an empirical study to identify pedagogical conditions for the development of personal adaptive potential of service majors and working out relevant recommendations. The research methodology is based on systemic, activity-oriented, competence-based and technological approaches. Research methods include: analysis of scientific publications, included observation, modeling of the pedagogical process, questionnaire methods and testing. To conduct an empirical study, we used the methods of E. A. Klimov, K. Zamfir, A. A. Rean, A. G. Maklakov and S. V. Chermyanin. Pedagogical technology is a set of forms, methods and techniques of training aimed at developing the personal adaptive potential of students and includes a description of the goals, objectives, methods of pedagogical influence, methodological materials used, requirements for learning outcomes - characteristics of professional competences. The technological approach to the development of personal adaptive potential of service majors presupposes the construction of algorithms for future professional activity. The formation of the educational process is based on the principles of expediency, procession, normalization, reproducibility, consistency and efficiency. The essence of the proposed technology for the development of personal adaptive potential is based on: formation of students' motivation for professional activity in the service sector; organization of effective interaction between teachers and students in academic and extracurricular activities; inclusion of students in the process of planning their professional development and career trajectory, formation of reference points and their achievement in the process of studying at the University; inter-subject relations and the applicability of results in various subject areas.

Internet space has an increasing impact on the life of a modern person. It is necessary to use modern means of communication with consumers for successful promotion of products and services. The article highlights the positive and negative aspects of products promotion in the Internet space, the main trends in the development of the Internet as a space for marketing communication with consumers of tourist services, and reveals the peculiarities of the audience involvement formation.

In this article it is told about corporate culture, elements of corporate culture, about that as it is the corporate culture created and develop. In article development programs of corporate culture of hotel «Renomme», expenses on maintenance of elements of corporate culture and SWOT analysis are provided.