№ 4 (department of management and trade business of Krasnodar Cooperative Institute (branch) of the Russian University of Cooperation, Krasnodar)

The article discusses the current direction of regional development of the Russian economy. The paper pre-sents the rating of socio-economic development and socio-economic indicators of the Krasnodar region, which subsequently allowed to reveal the performance of the institutional structure of the region. At the end of the article provides brief conclusions and recommendations

In modern conditions, characterized by high dynamism of external environment, intense competition, prob-lems of competitiveness of enterprise structures play an important role in the formation of the financial re-sult of the enterprise. The aim of the study is a comprehensive analysis of activity of the enterprise on the regional market and offer on the basis of a complex of measures to improve and support the competitive-ness of organizations in the Krasnodar region.

The article considers theoretical and methodical aspects of educational and research activities in Russia and Krasnodar region. The author notes that the management of a modern educational organization, its research and teaching activities should be focused on the reproduction of new knowledge, implementation of innova-tive form generation, storage, use.

The article discusses issues concerning the formation and organization of collective work in the economic entities at the present stage of economic development. The authors say that the efficacy of specific models of motivation and management of personnel on-line depends on the development of new forms of work organization, planning social career, assessment, selection and placement. Results in-Xia the author's vision and your own examples on the formation and the collective work as factor of increase of efficiency of la-bour activity at the enterprise (organization).

The importance of the regions, exercising effectively-productive activity for the national economy of the country is invaluable. The authors of the article reveals the role of the Krasnodar territory in the socio-economic development of Russia and concluded that such high rates of gross regional product of the re-gion is achieved due to the economic potential of the region and spatial location. At the end of the work provides brief conclusions and recommendations.

The article discusses the concept of environmental crime and criminality, methods and problems of combat-ing environmental offences, the improvement of environmental legislation.

The article discusses various approaches to classification of regions and conceptual bases of forming of economic mechanism of ensuring sustainable development of the region. The author concludes that the ty-pology of regions at the present stage of economic development relative. The conclusion of the paper of-fers brief conclusions and recommendations.

The article considers the issues of socio-economic development of the regional system and reveals the theoretical and methodical aspects of assessment of social and economic development. On the basis of statistical and analytical data, the paper suggests some recommendations. The authors conclude about the necessity of objective understanding of regional issues and their priorities for infrastructure making quality and effective decisions taken by the actors of the regional economy.

The ongoing economic crisis, describing the activities of the national economic system, expressed in the stagnation of its underlying sectors, necessitate a systematic search for and implementation of the reserves to accelerate economic development in the growth portion of content of yatelnosti, targeting, and effectiveness of industrial policy as strategic tool of stabilization and sustainable development of the industrial sector of the country. The national industrial policy cannot be implemented without full consideration of its regional components, de-signed to ensure practical implementation of provisions of Federal law No. 488-FZ "On industrial policy in the Russian Federation" in the part of the stabilization and sustainable functioning of stakeholders in the field of industrial relations, sustainable and available cases, and breakthrough development on the basis of efficient operations, competitive in both domestic and global industrial markets.

Russian higher school in recent years is undergoing a major modernization changes aimed at qualitative growth of competitiveness of universities. At the same time, the real strategy of development of higher ed-ucation in Russia has been reduced to discrediting and oppression of private educational institutions and a significant reduction in the number of state universities, which is contrary to the concept of human capital designed to ensure the sustainable development of our country. In such conditions of modern educational institution must be clearly positioned in the field of marketing opportunities, focusing on a realistic assess-ment of their competitiveness in the competence of graduates in the labour market.

System modernization of the system of national education in Russia is accompanied by fundamental changes in the structure of financing the activities of educational institutions of higher and additional pro-fessional education: the shortage of budgetary sources of funding the universities should intensify the search and implementation of extra-budgetary funding for its activities primarily include the provision of paid services at the regional and national educational market. However, only innovative formats of commu-nication allow to put into practice the principles of low budget, AK-centerwest, passerovannoy, differentiat-ed communications to influence the client in different phases of the purchase process and consumption of educational services as well as effective quantitative marketing control. The use of the entire spectrum of modern communication tools-tov and methods of digital-direction requires a serious modernization of the system of theoretical ideas and methodological foundations of designing, implementing and monitoring the effectiveness of the marketing complex of modern universities.