№ 17 (Department of Marketing and Advertising RSEU, Rostov-on-Don)

The article studies the issues of growing interest and demand for products promotion in social networks in the modern Russian conditions. Is the characteristics of the popularity of this process, potential difficulties in the implementation and tangible benefits.The authors are also discusses key platform that provides opportunities for the promotion of content in Runet.

The article considers the basic criteria set for the quality of logistical services in transport, in relation to rail freight. The scheme of the strategy of diversification provided by operators servants, which should lead to increased quality of customer service.

The author investigates questions of the growth of interest in the environmental component of the marketing and use of tools socially-oriented marketing concept to reduce the anthropogenic load in the metropolis that is associated with the accumulation of solid household waste.

In the paper the problems of segmentation of the market of organic products in Rostov region, substantiated selection of the most significant segments of consumers. The author made a correlation product offering with these segments.

The article deals with the construction of efficient interaction with customers, aimed at ensuring the success of trade organization. Are the views of the leading scholars on this issue and gives the author's conclusions the current situation in the sphere in question, taking into account Russian realities.

The article is devoted to the concept of relationship marketing on the market of banking services. The au-thor proposes a block-modular structure of the process of relationship marketing in the activities of the regional bank.

The article considers the questions of evolution of the theory and practices of modern marketing towards a socially-focused marketing concept. The main focus is on the development of the environmental component of community-oriented marketing concept.

The article is devoted to the research of category management as a modern marketing technologies management ideation. The author elaborates on the concept of "category management", "product cate-gory", the algorithm of a business process management product categories, as well as tactical decisions for product category in the components of the marketing mix.

The article is devoted to use of study filling integrating marketing of modern companies. The author discusses the role of integrating marketing organizations in the new economy of abundance.

The article presents a comparative analysis of approaches of various authors are provided understanding of essence of the term "customer focus", a basic principles of reference of the credit organization to the customer-oriented organization are considered.