№ 24 (Department of Marketing and Advertising RSUE, Rostov-on-Don)

The article considers analysis of internet advertising development of recent years in Russia.

The article illustrates the use of SWOT analysis of the company to identify possible areas of action and the formation of the development strategy in the volatile market environment.

The article analyzes the problems of convergence of the main types of marketing and establishing long-term relationships with customers and own staff in foreign practice and Economics of contemporary Russia. It is concluded that employees ' loyalty and trust with the company depends on the effectiveness of partner-ships with clients.

The article presents the role of cultural and historical tourism in the region in modern conditions. The article also presents the results of the survey underpinning the authors ' conclusions.

This article demonstrates the importance of the approach to managing the assortment within a product cat-egory due to consumerization, which increases the validity of administrative decisions in the assortment pol-icy of trade organizations. The emphasis is made on the impact of marketing research on the example of a product category dairy products.

The article deals with the specificity of the “human” and “social” capital in modern conditions, and especially its export from Russia in various forms.

The authors consistently describe the key stages of developing and implementing merchandising programs of the supplier of consumer goods of mass demand. The article also describes the types of merchandising, the most popular suppliers of FMCG goods, and also possible variants of the organization of merchandis-ing in the company.

The paper describes the role of partnerships in the work of small businesses. Emphasis is placed on main-taining a customer base and building customer loyalty programs to increase market sustainability of the business.

The article discusses the positive and problematic aspects of the organization of the Eurasian economic Union. The emphasis is on the analysis of the transitional period of integration events.

This article examines the conduct of organizational activities that promote the growth of competitiveness of the trade organizations of different size and format in small and medium city.

The article considers the essence of strategic marketing companies within the market management. Empha-sis is placed on the importance of developing marketing strategies, allowing the company to implement the right management decisions.

The article considers the specificity of the development of the theory of marketing in the creation of “surplus economy”, based on the growth of consumption.

The article represent branding of children's products as an instrument of holistic marketing.