№ 04 (Department of Commerce and Management NVSU, Nizhnevartovsk)

A method of transition to process management agricultural technologies. The technique is to develop a phased implementation of action process approach, the overall goal of decomposition on the objectives of each stage and the selection of methodological tools. Marked features of process management, in this case, the process approach has found the combination of the principles of the system analysis and system-structural method. The combination of functional and process approaches in the management of the agricultural organization will make it possible to safely move process management and positive impact on organizational performance in the medium term.

Changes in the economic condition of the market in the direction of stagnation, the unstable situation in the country negatively affect the business climate. The article identifies the key issues in the implementation of small and medium business sector. Considered measures to support the sustainable economic develop-ment of the business.

In the present article is to review the status of intellectual property market in Russia, considers the structure of foreign trade in intellectual property and provides patent statistics which is the main indicator of innova-tive potential and one of the key indicators of technological development of countries.

The paper Presents research aimed at revealing the importance of marketing communication tools to in-crease customer loyalty. The article presents a definition of event marketing, shows the relationship of posi-tive interaction between the consumer and the event presented an algorithm to conduct events, based on the stages of the life cycle.

The need to revise the tools and technologies in the development of social policy and the initiative of vari-ous parties of society allow us to consider modern forms of partnership as an effective tool in solving problems in the region. The authors presented their views on the understanding of social partnership, out-lined the key principles, considered technologies of interaction within the community business support, and technology to promote social projects.

. In article is considered possibilities of diversification of the monoprofile cities as a way of a sustainable development of the region. Undoubtedly, in the conditions of modern economic instability, the monobranch cities need creation of individual image, realization of own potential. In article it is said that now the enter-prises will be able to carry out not only a production activity, but also to focus attention on the sphere of service and tourism, being directly involved in development of economy of the monoprofile cities.

This paper discussed in detail the current state of innovation policy of import substitution and its signifi-cance for regional economic system of Khanty-Mansiysk autonomous okrug – Yugra. Innovative import substitution contribute to the promotion and implementation of a variety of goods (works, services) of do-mestic manufacture of high enough quality that helps to reduce the consumption of imported goods. This innovative policy of import substitution can really become the driving factor that will contribute to economic development as the Khanty-Mansiysk autonomous okrug – Yugra, and the whole of the Russian Federation as a whole.

In article dynamics of gross private investments into the USA during 1962 – 2010 is analyzed. Changes of volumes of private investments and private consumer expenses at various stages of the business cycles which had essential impact on economic development of the USA during the considered time period are compared. Change of nature of investment behavior of individuals in the conditions of crisis of the first decade of the XXI century is noted.