Keyword: «image»

This article focuses on the impact of visual communication on the formation of a positive company image and the enhancement of consumer loyalty. The relevance of this research is driven by the increasing competition in the market, the growing importance of digital technologies, and the increasing demands for design quality. The purpose of this article is to explore the influence of visual communication on company image and identify effective strategies for enhancing brand recognition and consumer loyalty. This research is crucial for marketing professionals, business leaders, and designers who aim to create a successful and appealing company image.