№ 14 (Department of socio-cultural technologies Samara State Aerospace University, Samara)

In the article the basic concepts of innovation activity in the social sphere; the purpose, objectives and fea-tures of innovative technologies of social work.

In this article historical prerequisites and aspects of development of producing as independent phenomenon and profession in Russia from buffoonery time up to now, features of formation during this or that period of time are considered. In research it is featured need of knowledge of bases of producer skill for work for the modern sociocultural.

The article deals with the organization of the modern educational process on the basis androgogicheskogo approach. The author shows the specificity androgogicheskogo approach and its relationship to adult learn-ing principles. The article presents the point of view of professional competence, literacy and general adult culture.

In this article it is defined more precisely the idea of “resourse of culture” in the limits of the conception of pedagogical projection of resourse of culture in multilevel education on the base of its common-theoretical potential. We determine its genetics' links with the circle of psychology -pedagogical and culture – logical notions.

In this article presents a point of view on the organization of socio-cultural animation programs in the educa-tional process and life of the population; denotes the integration of the creative practice of socio-cultural activities and psychological and pedagogical foundations of animators training in university culture.

The article describes the features of professional training of musicians, allowing to consider them in the organization of the educational process in the formation of professional competence of musicians; considers the structural components of professional competence of musicians and levels of development of musical and creative abilities.

The article discusses the importance socio-cultural communication in the modern world, reveals the specific-ity of game activities, defines the role game in of socio-cultural activities.

On the basis of a systematic approach investigates man as the subject of activity in the culture system. Based on the analysis of human activities in the "nature", "Society", "Culture", in terms of subject-object re-lations, revealed the basic functions of culture. Established a system of personal relationship potentials, cultural identity and culture of the society. The basic psychophysical human potentials, the main compo-nents of cultural identity and cultural structure of society.

The article is devoted to the study of the role of objects and things in everyday life. Describes the impact of small details of everyday things and on everyday culture. Things and objects are analyzed from the point of view of the bearers of cultural values and meanings. The author draws attention to key concepts like every-day life, everyday life, material reality, household items, little things in life.