Keyword: «subject»

The article is devoted to the study of the role of objects and things in everyday life. Describes the impact of small details of everyday things and on everyday culture. Things and objects are analyzed from the point of view of the bearers of cultural values and meanings. The author draws attention to key concepts like every-day life, everyday life, material reality, household items, little things in life.

The article considers the problem of low level of economic preparation of entrepreneurs and managers of enterprises, especially small and micro businesses, which becomes a key factor that significantly reduces the competitiveness of enterprises in the market and leads to the closure of a significant part of them at the initial stage of work. The evaluation of the currently implemented educational programs for supporting small and medium-sized businesses is given and the main directions for solving this problem are proposed.

The article deals with the study of the phenomenon of stereotypes, their origin, types, specific properties, their role in social and individual life. Stereotypes in the context of intercultural communication are also considered, some examples of stable ideas about Russia taken from interviews with foreign citizens are given.The main methods used in the study are the method of oral questioning, or group conversation, and the written method of directed associative experiment.

The aim of the study is to reveal the nature and essence of love feelings in the existential-anthropological plots of the psychological theory of E. Erickson by analyzing the role of the object of love in the subjectivity of the loving person inner-self. Since the theme of love was not specially singled out by Eric Erickson, this determined the need for this study, which produced the following results: 1) the essence of love as an existential feeling was revealed, defined by E. Erickson through destination, which makes it possible to achieve ontological integrity both at the level of individual being (being as a loving person with a special personality structure) and universal being (giving both anthropologically more refined and ontologically more solid foundations of existence in the world), where both levels are interconnected through the existence of lovers being; 2) the nature of love is reconstructed, reflected in E. Erickson's ego-psychology in three virtues that determine each other (trust – loyalty – care) as the main vital forces of the evolutionary development of a person; 3) the mechanism of the subject-object interaction of the “participants” of love is shown, through which the nature of love is actualized and its essence is fully realized.

The article discusses current issues of integration of general professional and special disciplines during training in technical specialties in higher military educational institutions. Recommendations are given to increase the efficiency of students' mastery of competencies provided for by federal state educational standards by implementing the integration process of the relationship between disciplines of various cycles.