№ 12 (December)

The paper deals with Internet marketing definition and its channels and instruments. The authors define its role in promotion of restaurant services and reveal specific features of restaurant service promotion in Internet.

Within the framework of the theory of latent variables, the latent variable “physical aggression of teenagers” is measured on a linear scale. It is shown that the used set of indicators (questionnaire points) allows measuring both low, and high level of teenagers’ physical aggression. The analysis of teenagers’ physical aggression depending on grade and gender of teenagers is carried out. The analysis of variance has shown that on the average young men are more aggressive, than girls are. However, there is no statistically significant difference on an investigated latent variable between classes.

The paper analyzes the logistics of modern information systems and development of practical recommendations for their implementation in the activity of enterprises for ensuring their sustainable development.

The paper shows the difference between the interpretation of the law time as the legalization of the conditions of action of the different legal rules and legal understanding of time as a prerequisite for the emancipation of the legal consciousness. The latter interpretation is developing the mainstream phenomenological methodology, especially the constitutive analysis. As a result, the traditional view of legal time complemented by a characteristic of a temporality, which is found in the experience of justice. Thus passive syntheses using time perspective of the justice to find the reason the stability of the existence of I, its inclusion in the synchronization process and discipline produced the "official" legal time. Active synthesis focused on the constitution of the new and shaping of old meanings, "revolutionizing" of justice, and I experienced legal time is becoming ever more intense. Wherein legal I do not identify with the dominant stability, and with expectations actualization of its the existence. That is why I am committed to “modernize” that it is included in the prospects for the existence of the other people.

The paper deals with students' professional-pedagogical culture formation in the system of professional physical culture education as the totality of possibilities of content, form, methods, pedagogical means and materially-spatial environment of higher education institutions. The author defines the characteristic of distinguished conditions as definite, relatively independent level of methodical bases of students' professional-pedagogical culture formation in the process of professional training.

The paper presents the idea of actuality of state interests as a society problem and a problem of some social groups. The trend in state interests changing is defined as a result of market system allocation in the machinery of government. There is an underscore on one of the main influence tools in making and realization of the state interests in their positive and negative development.

The paper deals with the themes of E.M. Remarque’s novels in their relationship with the concept of “life.” The author analyzes the regular use of the word “life” in various contexts of novels, which leads to its symbolization and attempts to interpret the concept “life” from the point of the appraised connotations.

The paper examines the factors to increase productivity in a variety of management models (European, Japanese, Russian), studies the problem of increasing productivity of enterprises. The author shows the relationship of productivity and staff development, classification of factors influencing on productivity at the present stage.

Today the problem of inclusion in the scope of employment and employment of people with disabilities is the most important. The paper presents the results of a study conducted among people with disabilities and professionals of Employment Center in Kemerovo. The authors raise the question of a need to prepare graduates of educational institutions to labor and organization of interaction between educational organizations and employment centers.

The ability to solve research character problems is one of the foundations of governmental competences of the modern engineer. Discussion the ideas of solving applied tasks at mathematics classes enhances the professional competence of future engineers. The paper considers the problem of pursuit in a limited area, which can be used in the study of mathematics at technical university. When solving problems the basic properties of numerical series are used. Consideration of such problems in practical classes helps students more easily understand complex theoretical material.

The paper deals with criteria and indicators for assessment the level of formation professional culture in the future teachers of physical education: didactic-evaluative (focus on teaching activities, motivation to achieve success in professional activities, the availability of professional and pedagogical value orienta-tions) knowledge and activity (knowledge about the professional culture the teacher of physical education, communicative and organization skills, emotional regulation skills), individual incentive (moral and volitional qualities, ability to make decisions, sustainability to conflicts). The author describes the results of ascertaining experiment.

The paper describes the theoretical and methodological aspects of the general practitioners’ training in an internship in France. The peculiarities of the curriculum build-up and the choice of forms and methods of education according to the competence-based approach are discussed. It highlights the specificity of academic and practical components of the French postgraduate program in General Practice, which provides the formation of highly qualified specialists.

The paper describes the quality of transport services for passengers, system of quality indicators, methods determining their values and basic requirements to the transport network of passengers.

The paper deals with the problem of readiness of students studying at faculties of preschool education to work with children in the process of their emotional development. The author defines the concept "willingness of future teachers to emotional development of children", covers the criteria for future teachers’ readiness to emotional development of preschoolers (cognitive, motivational, activity) and highlights the numbers. The criteria and indicators can diagnose the level of theoretical and practical training of future teachers in higher education organizations.

The paper considers questions of economic identity of the region and its influence on the formation of network forms of cooperation in the regional economy. The authors substantiate the role of core competencies in the network economy of the region and allocate axioms and laws of the competitive advantages of the region in the context of the network economy.

The paper is devoted to mastering health-behavior by children of senior preschool age. The author defines the criteria for health-keeping behavior, corresponding indicators, results of the ascertaining experiment in the form of quantitative and qualitative characteristics of the level of preschoolers’ health-keeping behavior.

The paper deals with the method of the theme “Multivariate random variable” presentation in the course “Probability theory”. The paper is based on experience of teaching probability theory and it will be useful for both students and teachers for conducting practical classes. It lacks proof of theoretical facts, however, has a list of references that can be consulted for more detailed explanation. The work covers two examples: one for a discrete random vector, the other for a continuous random vector. These examples found the laws of distribution and main numerical characteristics studied in the course of probability theory. A structured approach to the material combining basic theoretical information and analysis of typical tasks will help students in independent and homework work.

The paper deals with possibility of increasing the responsibility of special subjects for the illegal transfer of uniforms with signs differences symbolism of state military organizations, law enforcement or regulatory authorities.

The paper deals with the features of re-engineering process in relation to small. The main ideas, effective at this stage of economy development are given. The role of small business in forming innovative investment potential of national economy is analyzed. The characteristic of the key moments determining implementation of re-engineering process of small enterprises is given.

In conditions of massive banking crisis, fall of assets, high-risk lending and weak growth in consumer lending banks focuses on non-interest income. The specific nature of forming non-interest income of a commercial bank is considered.