№ 01 (January)

The paper is devoted to the problem of interrelation of people’s attitude towards dangers and needs for danger and safety, readiness for risk and motivation of success achievement or avoidance of failures. On the basis of the empirical research conducted on students, it was established that needs for experience of feeling safety and ensuring safety are the basis of sensitivity to dangers. Ability to adequate reaction in situations of threat is caused by readiness for reasonable, but not excessive risk. The exaggeration of dangers results from a combination of needs for safety with aspiration to avoidance of failures and unavailability of a person to risk. Ignoring of dangers is defined by the need for experience of feeling of danger, aspiration to high risk at not expressed motivation of progress achievement or failure avoidances. The received results can be used in the correction course of non-optimal types of people’s attitude towards dangers.

Objective of current study is the exploration of such associated and intercorrelated complex philosophical and psychological categories such as person and mentality. They were studied using several philosophical and mysterious traditions and religious systems. Poor attempts of academic science aimed at the description of these phenomena are far enough from their real meaning. Theoretical physics shows that some psychological phenomena (cognition, intuition and insight) are considered as field of natural sciences and not as religious mysterious categories. Present paper suggests methodology of studies and analysis of mentality and mental processed based on the conception of universal evolution. Author’s philosophical platform recognizes the equality of substance, energy, and spirit, their composition, continuous internal unity at all stages of organization of the Universe. Based on the analysis of categorical conceptions and approaches assumed in psychology, psychiatry, physics, the author describes his own approach in understanding of the nature and mentality of human being. The author assumes that firstly objective material world exists as world “giving us in our feelings”, and as another reality with the other form of being – the world of our feelings and conceptions which reality is out of the existence area of material world. Secondly – the psyche and consciousness are universal phenomenon, that is typical for whole of material world, from molecules to organisms, and it exists out -of physical body as well as subtle matter. Third – the essence of any human being phenomenon is manifested in both extremes of the life and in its psychopathology. Theoretical discussions provided by the author are based on enormous experimental literature data that prove the reality and efficacy of many extrasensory, out-of-body, and other phenomena humans are familiar with. Subconscious of every individual is a fragment of the information field of universe. It contains information about the entire universe in the past, present and future. The author suggests that subconscious is a kind of mechanism that connects us to the information field, from which is usually “copies” current information. Flow of information from subconscious failure to consciousness, which is controlled by a protective filter, leads to the fact that “unnecessary” information comes to the mind. This helps to explain parapsychological phenomena as abnormalities of the brain. Besides it can also explain the origin of mental disorders. Unification of psychopathology, synergy, theory of evolution and Jackson theory of dissolution allows understand the nature and mechanisms of disorders, as well as mental disorders.

The paper presents the concept of regional marketing showing the subjects and objects of regional marketing; discusses its impact on the attractiveness of the region. The examples of the Kirov region shows activities and opportunities in the field of regional marketing. The author gives a list of joint activities of regional marketing.

The paper discusses the rationale for the formation of corporate image. The author analyses theoretical aspects of the formation of favorable image of a company and its structure; the problems solved by creating a positive image. The paper denotes the role of internal marketing in the process.

The paper applies the theory of latent variables for measurement of pupils’ patriotism in comprehensive school. It was found out that the level of pupils’ patriotism varies in a small range. The authors have not revealed statistically significant distinctions between pupils’ patriotism in the classes taking part in the survey. The levels of patriotism of girls and boys are practically the same.

The article discusses the use of infographics in the educational process of high school. The variants with the final step infographics text describes the activities and certain aspects of the organization of research students at the stage posletekstovoy activities, the results of which are made in the form of infographic. The article presents several options the author infographic, which can be used in lessons of different subjects in high school.

The abbreviation VR is not surprising in the modern world. What do we really know about the so-called Virtual Reality? Can it become a profitable business? Is it worth investing in this segment of the market? The paper deals with these questions.

The article discusses the importance of online shopping in modern society, the reasons for their growing popularity in the Internet space. The authors analyze typical mistakes made by online stores owners when creating websites; consider the consequences of these errors and describe the economic benefit obtained in the event of their escape.

The paper analyzes dynamics, composition and structure of household income of the Republic of Bashkortostan. The main sources of cash and natural income of urban and rural households are defined. The main causes of structural changes in income are revealed. Factors differentiating wages in the region are formulated.

The paper describes the technology of the integrated lesson in mathematics as a modern class-lesson form organizational in profile classes. The structure of the integrated lesson and the identified levels of integration are revealed.

The concept "language and culture pedagogy" is defined, which is claimed to be an independent field of pedagogical theory and practice relevant to the conditions of higher school internationalization process; the role of language-and-culture component in specialists’ professional training in the system of multilevel Uni-versity education is observed from the perspective of implementing university innovation strategies and in-creasing its competitiveness.

The short review of forecasting methods of enterprise development is presented in the paper. It is shown that mathematical ways of forecasting have high degree of reliability in the analysis of economic activity of enterprises. The paper is devoted to application of the methods of mathematical forecasting helping an enterprise to move with the chosen direction of development, expect consequences of change of this direction. The system analysis of the methods applied to creation of expected models is carried out.

The paper is devoted to theoretical analysis of ideas about health, healthy lifestyles, health preservation, and health psychology. The author presents the fundamentals of the organization and structure of prevention programs in the field of health preservation, the criteria of their effectiveness from the perspective of psychological science in the educational system.

The paper is devoted to nomadism as a sociocultural phenomenon. The authors views approaches to nomadism. It is argued that the rapid development of technology makes a person free, as in a virtualized environment today focuses all sorts of information that allows the person not to become attached to a particular place. We analyze the philosophy and lifestyle of photographer-nomad, describe the pros and cons of nomadism. The report explores the problems of analysis of the economic component of precarious employment of digital nomads, related forms of employment and organization of life and business space. Dealing with matters related to the peculiarities of economic management career management of digital nomads. Lifestyle of digital nomads suggests that they build and develop their own career, taking all the risks of precarious employment, financial instability, search of new employers, non-payment. Often, this leads to that the career is not reduced to the same occupation, the same type of work, one employer customer. Building a career, digital nomads themselves must invest efforts in the development of individual resources, thus losing the traditional sense of the importance of formal education. In the foreground, except for professional or emerging skills such as the ability to functionally organize personal time, control proceeds to consider the need for professional development.

In various spheres of education multimedia computer turns into a versatile tool activities. The authors reveals basic terms and didactic characteristics of educational multimedia-resources and technologies; outlines the general methodological problems of training and the approaches to the content and methods of teaching students of educational multimedia products in the framework of special training. This emphasizes the importance of not technocratic approach to teaching and approach based on pedagogical design of multimedia product through a systematic approach; the basic stages of mastering the multimedia technologies for education are suggested.

The paper deals with the concept of social advertising and the main ways of influence on the addressee of an advertisement message. Particular characteristics of French social advertising, its main features and special aspects are analyzed in a specific context.

The paper is devoted to the study of organizational culture of enterprises, which directly affects the compet-itiveness and efficiency of organization. The study suggests that it is necessary to introduce and develop the organizational culture to create successful businesses.

The paper is devoted to the use of information-communicative technologies for practical classes on the subjects “Providing pre-hospital medical care in emergency and extreme conditions”, “Fundamentals of intensive care”, “Nursing basic training”. The paper shows that computer-based tools provide new opportunities for increasing the digestibility of complex technologies in the educational process. Expanding access to information, increasing the expressive possibilities of acquiring knowledge, teachers connect the rational and emotional aspects, when learning the basics of resuscitation.

The paper actualize the spread of electric vehicles on the transport market (both Russian and the world ones). The authors analyzes the dynamics of sold cars on various fuels types (gas, diesel, gasoline) in Russia and compares the sales of cars and electric vehicles in relation to the dynamics of energy prices.

The relevance of the study stems from the fact that the transition to a new, sixth technological order require the improvement of the production means, basedon development of deep, high-quality human capital and its effective use. Analysis and synthesis, unity of historical and logical methods, induction and deduction revealed the basic phase change of the human potential depending on the impact of the totality of endogenous and exogenous factors, conceptual essence and quintessence of this concept. The novelty of the research is the study of human potential through the prism of the influence of institutional space; in this case, the relationship has subject-object nature and is a complex institutional category. The correlation and the unity of physical and intellectual abilities in the context of its use, the practical value of the human capacity for effectiveness of public life are also studied.

The authors of the Russian World conception and many modern Russian scholars are ignoring the fact that civilization-level phenomenon of Russian World had been developing during different historic periods of Eurasian states and has always been multiconfessional in its fundamental nature. The main reason for it seems to be in a state-inspired falsification of the Russian history official version which began to be developed in the end of the XVII century, when some meaningful facts in the history of Russian World such as its multiconfession character and participation of Eurasia states in its establishment were purposefully neglected. Ignoring those amendments to the Russian history makes a serious challenge to the future of Russian state as a multi-ethnic and multiconfessional country. That is why the very approach to this problem should be changed by restoring those half-forgotten genesis aspects of Russian World in Russian history with assigning them appropriate significance.

In order to increase the level of mathematical preparation of future students of mathematical and technical specialties required at school geometry lessons, and in the process of preparation for the Unified State Examination in mathematics (advanced level) pay special attention to the math questions without a solid knowledge of which are essential for successful learning in higher education. In this article, on the example problems on solid geometry, proposed as a task of high level on the math exam profile level, demonstrates one of the possibilities of differentiated approach in the training of future first-year students in mathematical or technical Universities, who will develop a course of higher mathematics, particularly analytical geometry. On the example of solving of some problems of solid geometry demonstrates the advantages of using the coordinate-vector method. The content of the article is of interest to professors, teachers, high school students preparing for entrance to Universities to study technical or mathematical areas.

The paper article discusses the attempt to describe psychotherapeutic technique of MAC (metaphorical associative cards) in the context of the analysis of two levels of consciousness (rational and magical). The characteristic of the magical level of consciousness in contrast with the rational is given. It is noted that MAC has the ability to work in magic (mythological) level of consciousness. The author examines the process of gaining personal meaning within the MAC, based on the ideas of the leading Russian researchers O. K. Tikhomirov and V. E. Klochko; underscores the need for joint efforts of two levels of consciousness (rational and magical) to find solutions of existing problems in life and gain new personal resources. Reviewing the "magic" mechanisms of MAC allows you to penetrate deeper into the essence of cultural mechanisms of consciousness, reveal their individual content.

The work proves the need of development the corresponding methods and mechanisms of ensuring economically sustainable development of the enterprises based on scientific and technical achievements. The work is both fundamental, and exploratory research. Provisions of an economic case of efficiency of the project are calculated. The project is considered economically reasonable on the basis from these calculations.

The paper presents the results of the empirical research of senior pupils’ psychological readiness for management with the application of the modified test-questionnaire of psychological readiness for management. A new psychological diagnostic tool allows to identify the value orientations of senior pupils in the area of management by themselves and other people, which determine the potential competitiveness of the school graduates in combination with other personal features and orientations.

The paper analyzes individual-typological and characterological features of patients with diabetes mellitus. The authors reflect the position of foreign and domestic scientists on the relationship of the individual features and the current conflict and disease; allocate general and specific personality traits of men and women. Statistically significant differences of character and personal features of both men and women are singled out.