№ 08 (August)

The paper deals with the problem of the historical roots of the joint universities. The author bases the scientific approaches for reflecting contemporary history of university; gives the systematic recommendations of description, comprehension and reflection of vital problems of university life, realization of innovative approach to develop strategy for federal university evolution.

The paper deals with operation systems of tests automatic generation on mathematics to provide students with individual class and home tasks. There are millions of possible tasks. Use of the offered systems allows to liquidate students’ complaints on unequal variants, to lower time of inspection on 60 … 70%, to diminish expenditures of teacher’s time for making variants. Experience of use of tasks generators showed that it is possible to inspect level of mastering mathematics in the large group, to range students on pro-gress, operatively to adjust speed and form of material submission.

The paper substantiates the need for the development inland balneological resort areas. The authors propose to carry out design strategy of crisis management of inland balneological resort areas development in accordance with the procedure, which includes the modeling tools of strategic maps for each balneological resort company.

The paper analyzes the social consequences of automobilization in Russia. The author notes that the pro-cess of automobilization in our country has been accelerating in the last twenty years. The number of cars per thousand inhabitants has increased more than twice. This phenomenon can be seen as progressive. However, the increase in the number of vehicles is carried out not only at the expense of domestic products of the automotive industry. Used cars of foreign manufacture are very popular among domestic consumers. The paper analyzes the results of sociological research, held in Togliatti in 2010 and 2015. They give an idea about the changing needs of the residents in preferred characteristics of the cars.

The paper views the role and value of expectations in the human life. The expectation phenomenon is investigated by the method of mathematical psychology. The concept ‘voltage of expectation’ is introduced. The mathematical model of expectation is constructed and analysed. It is shown that voltage of expectation is a decreasing function of time. Character of expectation voltage can change due to the obtained information.

The paper presents the results of quantity evaluation for the level of perfect competition in the world (i gross domestic product, capita gross domestic product and capita national income) and Russian economic systems (gross regional product and capita gross regional product). The results were obtained by separation of nuclear data relevant rankings of the IMF, the World Bank, the UN and the Federal State Statistics Service of the Russian Federation and the calculation of the indices of perfect market competition.

The article is devoted to the educational process of association with the research and innovation activities in higher education. It offered some general ideas and solutions of the problem, the result of the implementation of which will be the rapid adaptation of the existing system of training in high school, a well-developed, but conservative to modern requirements and increase the efficiency of the educational process as a whole.

The current stage of organization students independent work in mathematics at technical universities requires comprehensive use of new information and pedagogical technologies. In particular, in the preceding classroom sessions, it is recommended to integrate elements of pedagogical technology of knowledge synthesis. The attributes of this technology are conceptual, systematic, diagnostic goal formation and performance, handling, efficiency, reproducibility and correct ability. These properties of the pedagogical technology allow to improve the organization of students classroom independent work to master mathematics at a technical university. The use of new information technologies (Moodle, HomeLisp, etc.) goes well with the pedagogical technology, because it allows to develop synthetic nature tasks for in-class and extracurricular independent work of students.

The paper discusses the perspective of introduction modern educational techniques to design and develop students’ research activities in extensive practice. The problem is considered within anthropological, cultural and pedagogical aspects. The author justifies the thesis about the inevitability of replacement reproduction model of teaching by the new education strategy based on self-initiative and creativity.

The paper considers the definition of convexity (up, down) of the graph of function using the method of tangents, chords and analytical method. The author formulates signs and related methods to study functions for bulge graphics using the second derivative and functions of generalization.

The paper describes one solution of the problem of higher mathematics to students of nonmathematical specialties through condensation of educational information. The author presents the technique of use of basic schemes as didactic means of condensation of educational information and gives the examples of use of basic schemes when training mathematics.

The paper considers the technique of symbolic and numerical differentiation in the MathCAD; shows the perspective of the use of the application package in the learning process. All actions performed under differentiation in MathCAD are illustrated with specific examples. Of course, first-year students first have to learn the technique of differentiation without the software. However, MathCAD package can be used as a mean of control and self-control in solving the tasks on differentiation. After solving a particular problem analytically, correctness of the answer can be checked by using MathCAD. Thus, MathCAD is a perfect tool to help students in their independent work.

Consideration of generally accepted approaches to evaluate the efficiency of staff motivation system enabled authors to determine approach reflecting the efficiency of staff motivation system. The approach is based on the analysis of four components of the system. It is emphasized that the choice of staff evaluation approach must be based on goals of organization, level of corporate culture and evaluation tasks. In addition, evaluation of staff motivation system must meet a number of requirements, which are objectivity, reliability, validity and others.

The paper offers the approach for the marketing conceptions, based on the business orientation on the objects, which can be the main sources of the firm income and make possible to analyze marketing evolution over the whole historical length of marketing development. As a main sources of income the author considers Product and Client (Customer, Consumer). Such approach permits to set the continuous sequence and interconnections of all stages of marketing evolution, which includes most known marketing conceptions.

The author analyses the main works of the outstanding Russian scholar N. P. Mikhalskaya, devoted to the reception of Russia in English literature. Prof. Mikhalskaya applies historical method to British-Russian literary relations and defines the major periods in shaping and development of the hetero-image. The paper is focused on the structure of the image of Russia, its dependence on socio-cultural, political conditions, mechanisms of literary relations, etc.

The author describes the problem of interpretation of the phenomenon of knowledge. A brief review of the classical interpretations of this notion in the context of the opposition to the epistemological paradigm of rationality and sensuality is given.

The paper explores the phenomenon of transparency and sacredness of the political power. On the basis of comparative historical analysis the author concludes about the negative impact of transparency in Russian state. It is shown that the idea of "transparency" in Russia, most often considered and used as a mean of discrediting state institutions. The author sees the resolution of the "transparency or sacredness" dilemma in the traditional Russian understanding of a public service as a ministering to the Motherland.

The paper discusses aspects of students’ competence formation. The author reveals the aspects of realization of the competence approach in the formation of methodical recommendations for the organization of self-sufficiency work; presents practical components of development methodological maintenance of learning the discipline "Cultrology".

The paper analyzes efficiency of specification of property rights to such resource of manufacture as labor. The general conditions of efficiency of specification of property rights to any resource are considered. The given positions are considered with reference to labor as the factor of manufacture in modern Russia. Based on the given analysis, the general provisions with the specification of the property rights to work are defined.

The paper is devoted to teaching students different ways to solve problems with parameters for final examination.

The present paper is devoted to the question of humanitarization of higher education. This subject remains relevant as today’s education faces the shift of paradigm when the main conceptual sign of education changes: “technocracy” is replaced by “culture”. The scientific works in the sphere of education conducted in recent years were analyzed in order to identify the importance of this subject, and it was noted that many works address it. During the analysis the various ways of ascension to the person in teaching were pointed out. The authors offered their approved ways of addressing a personality in teaching, proposed new ideas concerning the implementation of the humanitarian principles in the process of education. The review of the works showed variability and individuality of this approach in the teaching process. Every teacher chooses his own path on the way of humanitarization. The reviewed works reveal some ways of focusing on the personality through the contents, through the pedagogical conditions, with the help of some particular means. Such keen interest of scientists to the process of humanitarization of education helps to comprehend and find problems in the system of modern higher education and, as a result, to solve these problems. The analysis of the scientific works related to the study of the humanitarian component in education also showed the complexity and the multifaceted nature of this process. In its turn, it enables other researchers to find their own ways to promote further higher education humanitarization.

The paper considers the problem of development of emotional sphere perceptual component of preschoolers. N. I. Semago’s technique of "Emotional faces" (two series) was used to identify the learning levels of perceptual component. The aim of this methodology is to study the ability to recognize emotional conditions in expression. In the research, children of senior preschool age distinguish three levels of human’s emotional conditions.