№ 09 (September)

The paper discusses the technique of studying the Old Russian literature on history seminars. The author proposes the typology of competence-oriented tasks. The possibilities of the method of genetic analysis of the text is based on the example of the work of students with fragments of historical sources (“Chronicle of Ancient Years”, “Zadonshchina”, “Legend about the Mamay Battle”, hagiographic literature) on practical lessons of “History”.

The paper deals with the concept of emotion accompanied by expectation. This phenomenon got the name ‘emotion of expectation’. The concept ‘intensity of emotion of expectation’ is introduced. The intensity of emotion of expectation is connected with time. It is shown that it is the decreasing function of time. Emotion of expectation is connected with feeling. This emotion can be the basic element of feeling.

The paper describes the features and functions of a modern additional education of children. The importance of socializing additional education function. It describes the problems that arise in the course of an additional education of children with difficulties in social adaptation. The analysis of empirical data obtained during the survey of subjects related to the implementation of additional education of children with difficulties in social adaptation.

The paper analyzes the impact of motorization on the way of life of the Togliatti citizens. The author considers the attitude of survey participants to the status characteristics of the car drivers. The ability to drive a car is considered as an important quality of the modern man. The car highlights the status of the owner, expresses his personality. The paper analyzes the results of sociological research, held in Togliatti in 2010 and 2015. They give an idea of the value of the car as a way of both expressing social status, and spending free time.

The paper describes the approaches to the formation of personnel reserve of higher educational institution, built in its development strategy. We discuss the concept of logistical approach to personnel flows and the results of the personnel reserve project in Vyatka State University. It is concluded that the project had positive impact on the effectiveness of the institution activities.

The paper considers the Fourier transform of impulse functions, which is the mathematical basis of the tasks associated with the theory of reception and signal conversion in optoelectronic system. The method of calculating of two functions convolution, its Fourier image and the image of the Fourier-Bessel axisymmetric functions are demonstrated in details. A table, which summarizes the analytical expression for the shifted impulse functions and records their Fourier transforms, is provided. A wide range of examples of solving tasks, containing the graphic illustration, is analyzed. A structured approach to the presentation of the material, which combines basic theoretical information and analysis of typical tasks, will help second-year students of optoelectronic specialty in their independent work and homework.

The paper is devoted to teaching students to solve tasks on construction of cross-sections of polyhedra. The authors suggest a number of exercises to develop spatial thinking, which can be used in mathematics lessons in middle school and early work on the construction of sections of polyhedral for high school students.

The author describes the problem of language as information technology. The roles of nonverbal and verbal language in the context of cognitive and communicative processes are shown. The key features of language as information technology are given.

. Male and female are asymmetrical in societies built on fallocracy (the power of the "male") faced in various practices of social interactions. The dominant male system of values, building a hierarchy of subordination, supplants female on the social periphery as something insignificant, unequally valuable, minor, functionally designed for men. Located in the atmosphere of sexism, both men and women are deprived of the possibil-ity to establish harmonious (full reveal (social), ontology of male and female), particularly of personal inti-macy, I – You relationships, based on true love. The paper discusses the possibility of overcoming sexism in the experience of erotic love, implies gender "retypization" through "procedures" of understanding and experiencing.

The paper examines the development of the market of online advertising in Russia. The authors emphasize the mobile online advertising as a perspective industry of online marketing in Russia, which is gaining mo-mentum on the Internet and characterized by its positive dynamics.

The paper deals with extracts from the stories of Arthur Conan Doyle's “Sherlock Holmes”, which can be used in physics classes, extracurricular activities, etc.

The paper is devoted to the method of teaching mathematical analysis. Limit is the most important and difficult concept of the first semester of teaching analysis. We discuss some problems concerned with studying limits and ways of its decision and suggest an algorithm of constructing precise definition of limit in logical symbols. The algorithm can help students to give definitions for different types of limits and understand them.

The paper presents the author's vision of the characteristics of the educational process as a part of internal environment of preschool educational institution. The concept and structural characteristics of the educational process of the preschool organization are given. The author describes the relationship of educational process with elements of internal and external environment of preschool educational organization.

The paper considers the importance of raising labor productivity at enterprise, presents the periodization of efficiency concepts. The study evaluates the productivity of labor on the example of an industrial enterprise. There are the ways of increasing efficiency of labor.

Selection of the best economic strategy in order to obtain the greatest profit is one of the most important issues of production development. The paper shows the method of finding optimal strategy using probability theory. Using mathematical methods allows evaluating the possible costs and benefits for each economic strategy. The author gives an example of solution the question of finding the optimal strategy.

The paper presents a brief theoretical analysis of peculiarities of adaptive behavior in interpersonal conflict: the author discloses the definitions “adaptive behavior” and “adaptive behavior in interpersonal conflict”; provides guidance on the use of behavior strategies accounting the prevailing conflict situation and own character accentuations.

The author analyses the image of Russia in the artistic consciousness of France on the materials of the XIX century literature. The problem of French-Russian cultural dialogue is analyzed in theoretical plane, with a special emphasis on the notion of national concept sphere elaborated by Z. I. Kirnoze and her followers. Then a mythological dimension of the image of Russia, represented in French literature, is reviewed on the basis of V. V. Orekhov’s works. The subject of the study also includes cultural models of representation of the image of Russia in XIX century France.

The paper aims to study the features of social-pedagogical activity of students-volunteers in the conditions of higher educational institutions. The paper discusses the concepts “volunteering”, “voluntary activities at university”; highlights the main types of volunteer activities. The empirical part of the study analyzes the forms of social-pedagogical activity of students-volunteers. The author singles out evaluation levels of volunteer activities, develops recommendations for organization students volunteer activities at university.

The paper gives the short description of the peculiarities of senior school age and analyzes the influence of psychology of the senior school students on the structure of a modern English lesson. There are some pieces of advice for improving motivation for English studies taking into account the psychological peculiarities of this age.

Intercultural communication is becoming an integral part of everyday life and needs to be taught in educational institutions of all levels. The author considers the possible approaches to integrating culture into a language class. The paper provides an overview of approaches and methods used in culture teaching, facilitating the culture study integration into language study programmes.

The development of musical abilities is one of the main tasks of parenting a preschooler. Modern scientific studies indicate that development of musical abilities and formation of musical culture should begin since early childhood. According to experts, preschool age is a sensitive period for formation musical abilities. It is a proven fact that musical development from birth would contribute to the effective formation of child’s musicality and abilities.

The paper is devoted to a problem of “translation” of the classical text on the language of cinema in different national traditions and in system of different national film schools. The author analyzes the screen versions of F.M. Dostoyevsky’s “White nights”, which poetics combines the realistic and sentimental beginnings. Special complexity is connected with removal of a dreamer’s image on the screen.

Assortment management is one of the key activities of any organization. Its range is the element that binds the company and the market, being the subject of economic exchange and mean of meeting existing needs. The paper presents the results of the author's theoretical studies of the economic content of the concept “product policy”.

The paper investigates the health culture problem, the basic principles and approaches to health culture formation among college students. The author presents the results of health culture initial level development among future physical culture teachers and discloses the matter of the complex technique of students’ health culture formation (including the use of various extra-curricular forms, educational and training activities, active and interactive methods).

The research is devoted to the reproduction of the population. The paper draws attention to fertility as the main factor of the demographic crisis of the region. It analyzes the fertility, size and age structure of the population as a whole in the Perm region, and includes selected indicators in comparison with the subjects of the Volga Federal district. The paper is useful for legislative and executive authorities, heads of municipalities, teachers and students. The scientific work is closely intertwined with the tasks of formation of personnel potential of the region. The authors hope that the government, business and education, working together, can create favorable conditions for population reproduction in the Perm region in future. It will have an overall positive impact on the social-economic climate of the region.

The paper deals with the concept “innovative openness of population”. Тhe use of the Bourdieu social fields concept, structural-functional, phenomenological, social-cultural and axiological approaches allow to conclude about the existence of innovative fields, where innovative open population operates. The paper pre-pared within the research project supported by the Russian Foundation for Humanities № 16-13-63003.